With the world relying on social media to make their buying decisions, your brand needs to be recognized by your target market to encourage them to buy your service/ products. With social media marketing, it’s quicker and easy to manage with the right tools. With a strong social media marketing campaign, you can drive your customers to engage with your brand daily thus leading people to build trust generating “brand loyalty”. With reviews posted all over social media, you get a chance to know better about your target market which leads you to improve your services or products according to their needs generating “brand trust”.